01 The 5.0 / 94 rating on the Henley ReviewSolicitors page (and a matching 5.0 / 103 from the Reading office) appears nowhere above the fold.
What I saw
On a mobile load of thpsolicitors.co.uk the visitor sees the swan wordmark, the Elementor "Welcome to THP Solicitors" hero and a generic "expert legal support for individuals and businesses in Reading and Henley" lede before any concrete trust signal lands. The ReviewSolicitors footprint for The Head Partnership is unusual for a market-town firm: 94 five-star reviews on the Henley page, 103 on the Reading page, and 107 more on the post-2024 THP Solicitors Limited wrapper, all sitting at a clean 5.0 rating. None of those numbers, and none of the named-partner praise inside them (Rachel Gaylor closing a residential purchase "in less than 2 weeks", a 40-year surveyor calling the firm "always professional"), surface on the homepage. A first-time Henley client weighing THP against the two other town-centre firms has nothing concrete to grab in the first viewport.
What the rebuild does about it
In the rebuild: the hero eyebrow names the rating directly ("5.0 / 94 on ReviewSolicitors, Henley"), a dedicated regatta-crimson rating tile sits in the right column above the fold with the AggregateRating wired into JSON-LD so Google and AI assistants pick it up, and a named-client-praise pull-quote anchors the heritage band. The numbers stop being buried on a third-party page and start being the second-strongest line on the homepage after the firm name.
02 Two THP offices sit five minutes apart on Bell Street and Duke Street in central Henley. The site treats them as a logistics quirk, not a feature.
What I saw
THP is the only solicitor in Henley-on-Thames with two town-centre offices: 64 Bell Street (RG9 2BN) two minutes north of the Market Place, and 2 Duke Street (RG9 1UP) two minutes from Henley Bridge. The locations page lists both addresses with a single map and a generic "specialist teams across the surrounding areas" paragraph; nowhere does it explain why the firm has two doors five minutes apart, which office a divorce client should walk into versus a conveyancing client, or that a Henley client moving house can hand-deliver paperwork on a lunch break and pick the office that is closest. The thing that visibly differentiates THP from every other Henley firm reads, on the live site, as a phone-routing detail rather than the most-visible commitment to a single market town of any firm in the area.
What the rebuild does about it
In the rebuild: a dedicated "Two doors on Bell and Duke" strip directly under the hero shows both addresses with their own photo, postcode and direct phone (01491 570 900 for Bell Street, 01491 570 909 for Duke Street), with one line on what each office is for. The Visit section carries two real Google Maps embeds side-by-side so a first-time client picks the right door before they reply. LegalService schema gets two PostalAddress entries instead of one, so Google Maps and AI assistants surface either Henley office on a "solicitor near me" query in central Henley.
03 The site emits a basic WordPress / Yoast Organisation schema only. No LegalService, no Attorney, no Person records, no Service blocks, no AggregateRating, no FAQ, no og:image.
What I saw
The structured-data graph on thpsolicitors.co.uk currently contains the four entities Yoast emits for any WordPress install (WebPage, BreadcrumbList, WebSite, Organization) and nothing else. There is no LegalService entry, no Attorney type, no Person record for Richard Rodway (Head of Family), Rachel Gaylor (Head of Residential Property), Frances Watts (Head of Commercial Property), Julia Drury (Partner), Victoria Baker (Notary Public), or Emma Harrison (Joint Head of Wills, Trusts and Estates), no Service entry for any of the four practice areas, no FAQPage block, and crucially no AggregateRating despite 200+ five-star ReviewSolicitors entries that would qualify. On top of that there is no og:image meta tag at all on the homepage, so every WhatsApp, iMessage or LinkedIn share of thpsolicitors.co.uk renders as a blank tile. A Henley search for "family solicitor Henley-on-Thames" or "conveyancing solicitor Bell Street" has almost nothing structured to pin the firm to.
What the rebuild does about it
In the rebuild: a single application/ld+json graph carries LegalService + Attorney + Organization for THP, two PostalAddress entries (Bell Street and Duke Street), Person records for the four current partners plus Victoria Baker and Emma Harrison, four Service entries (Family, Residential Property, Wills and Estates, Commercial Property) each tied to the firm, AggregateRating reflecting the ReviewSolicitors 5.0 / 94 (Henley) and 5.0 / 103 (Reading) totals, and a FAQPage block sourced from the customer-voice questions in the rebuild. og:image, og:title and og:description are written specifically for the share context with an absolute URL so iMessage, WhatsApp, Slack and LinkedIn all unfurl with a real Henley card.